About Me

Hi, I’m Yu Ming, an online beauty entrepreneur from Singapore based in Tokyo where I’ve been living for the past nine years.

This blog is about my personal journey of discovering what inner and outer beauty mean to me. I’m also obsessed with makeup, fragrance, and skincare. What is my beauty junkie profile? I am a foundation addict with a blush disorder who sniffs way too much perfume for her own good.

I originally started this blog to talk purely about beauty but now I’m a new mummy to a gorgeous baby son, plus I’ve always had a strong interest in nutrition and diet so it has morphed into more of a lifestyle space where I share snippets of my thoughts and experiences — but still with a big focus on beauty products.

You can also follow me on Facebook, Instagram, and Pinterest.

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