I find it amazing at how beauty brands in Japan spread their brand and product range. Fancl has recently paired up with different food companies and added their own HTC Collagen.

I’ve heard of collagen ramen, collagen candy and slipping collagen into nabe (hot pot) (this was all the rage last year in the Japanese restaurant scene in NewYork).

But Fancl has definitely stepped up the competition by putting their reputable brand on food products — from bread to desserts. All these items cost below 500JPY, which is not bad at all for “fancy” collagen. HTC Collagen is their own collagen formula that has three kinds of amino acids which is more effective than standard collagen.

You can read it in more detail at Trends in Japan.

Related posts:

1. Fancl Beauty Concentrate Review